Dear customer,

Health, vitality and well-being are the most important contributors to a carefree life.
What brings you closer to this ideal than products directly from Mother Nature?

The Pure Nature website offers all of this and more.
Our wide range of non-toxic and non-irritant products for every aspect of living are manufactured especially for people suffering from allergies.

Confidence plays a major role when buying, and you can be sure that all products from Pure Nature have been carefully examined according to very strict criteria.

For your health!
Thanks to allergy tips, relevant information, precise ingredient details, samples and last but not least our allergy and tolerance filters, shopping has become safe and easy for people suffering from allergies.

Our reliable delivery service, expert advice and our sale or return policy make shopping at Pure Nature a pleasant and stress-free experience.

I hope you enjoy browsing our shop and discovering new products.

Best regards,

CEO Klaus Mueller

The PureNature Story

The Beginning

Pure Nature was founded in 1996 after the founder's sister suffered from severe allergies and became very ill with chemical sensitivity. Her life was only bearable under environmentally controlled conditions with water and air filters in an allergen-free environment. Many everyday products such as cleaners and cosmetics, filters, and more had to be purchased in the United States, since the European market did not cater to those needs. In the course of time, people suffering with allergies from all over Germany began to get in touch, asking for these specially made products for allergy sufferers. Finally, the company Pure Nature was founded and the very first catalogue consisting of eight pages with basic products was printed.

Development
Pure Nature has established itself as a supplier of special products for people with allergies. Today our range includes over 1500 products for people who suffer from allergies, atopic dermatitis, chemical sensitivity, or food intolerances. Pure Nature offers an extensive catalogue and an information board on the internet for medical doctors and patients. In cooperation with experts, doctors and specialised clinics, Pure Nature competently advises and professionally serves people suffering from allergies.

Our Products
Products are chosen according to certain criteria (including allergy potential, preferably organic cultivation, scientifically recognised effect, etc.). Pure Nature employees (some of whom suffer from allergies), volunteers, and last but not least clinics and doctors test the products for their compatibility. In addition, Pure Nature has developed its own products together with other professionals using strict criteria, such as our Pure Nature Liquid Detergent.

Competence
Our staff regularly visit clinics and conferences in Europe and the United States and is familiar with the latest developments in allergy and environmental medicine. Our in-house library includes German and American literature as well as scientific studies on health issues such as allergies, chemical sensitivity, food intolerance, electrical sensitivity, environmental health and more.
Pure Nature has joined the Afgis association which is a coalition of organisations, companies, associations and individuals that feel obliged to assure quality health information. That’s why personal, professional advice is not only a must but a promise at Pure Nature!

Activities
Pure Nature is actively involved in improving the situation for people suffering from allergies in Europe. We support conventions, self-help groups, and environmental organisations, and promote the exchange of ideas between scientists who have concerned themselves with allergy sufferers and environmentally-ill people for years. CEO Klaus Mueller, together with Prof. Dr. Doris Rapp, initiated an exchange of information between various environmental clinics in Europe.

Our Philosophy
Pure Nature offers you everything for a healthy life without allergies.